For over 25 years, we have been measuring performance for some of the world’s leading retailers and brand owners through a wide range of research methodologies and techniques. 

Our expertise covers everything from the most basic ‘pen and paper’ information collection, to high-end multi-discipline studies, using the most up-to-date technologies and reporting formats.

These research services are also available to outside agencies, who can benefit from our full UK and Ireland coverage, delivering fast and accurate information for their clients.

Each of our services can be tailored to meet the differing needs of our clients.  As the UK’s leading retail research specialist, the services we offer fall into 3 key categories:

In-store auditing - Our researchers are extremely comfortable operating in the retail environment.  Our services in this area range from pricing and availability studies to in-store compliance, space and range checks.  

Mystery shopping - Customer service is fast becoming a key factor in dictating where consumers shop and which brands they purchase.  Mystery shopping provides insight into how retail staff interact with customers and whether they have sufficient product knowledge to effectively advise customers on the benefits of any given brand.

Quantitative research - Our particular expertise lies in customer interviewing, both in-store at the fixture, and as customers exit.  We also have considerable experience of developing and running tracking studies, as well as other ad-hoc research studies.   

For more information, and to find out which services are most suited to your requirements, please click through to the most relevant section of our site - Retailers, Brand Owners or Agencies.