With shelf-space at an ever increasing premium and consumers presented with a vast array of products and promotions, you know your brand needs to stand out from the rest.

At ESA Market Research, we have a range of research services to help you gain a vital insight into your brand’s performance within the retail environment:

Store Observation - Measure how your brand is performing against the competition. Track a variety of factors in-store including:  pricing, availability, compliance of planograms and promotions, to provide a real insight into the performance of your brand and the wider category in which it’s sold.

Customer Observation - Understand how consumers behave in the retail environment; what influences their decisions at point-of-purchase and how they shop the fixture.

Mystery Shopping - Measure levels of brand recommendation and promotional compliance. Help shape incentive programmes for store managers and teams, building account relationships and increase sales revenue.

Interviewing - Gain an in-depth understanding of a specific business issue with quantitative consumer research, as well as business and supplier interviewing.

Store Tests - “Real Life” trials for brands, assessing everything from product siting to consumer purchase drivers.

Our clients come from across the retail world, including FMCG grocery brands, retailers and the licensed trade and agencies. Why not take a look at what Nestle have to say about us.

If you would like more information, or have a business issue you feel we can help with, please get in contact with our client service department, who will be happy to discuss your needs and our experience in more detail.